Brand Bloom
UI, UX, Development
Framer
CSS Awards
Objective
To produce a high-impact brand illustration that captures the essence of Framer’s mission and communicates effectively with its end-users.
Client Overview
Framer is a fast-growing fintech company based in Berlin, offering an all-in-one financial platform for freelancers and small enterprises.
Project Deliverables
Strategic brand discovery
Full redesign of web and mobile interfaces
Optimized landing page design
Reusable UI component library
Experimental design sprints for feature validation
Design Process
Brand Audit: Analyzed existing brand assets and conducted competitive benchmarking
Concept Development: Generated multiple hand-drawn sketches
Digital Production: Created vector illustrations in Adobe Illustrator
User Testing: Collected client and user feedback for refinement
Asset Delivery: Exported assets for responsive and print-safe formats
Outcome
The refreshed brand identity led to measurable growth in engagement metrics and broader brand visibility in local media.
Conclusion
Through a data-informed and iterative design approach, the final deliverable not only satisfied the client’s brief but contributed to their marketing success.