Brand Bloom

UI, UX, Development

Framer

CSS Awards

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Objective


To produce a high-impact brand illustration that captures the essence of Framer’s mission and communicates effectively with its end-users.


Client Overview


Framer is a fast-growing fintech company based in Berlin, offering an all-in-one financial platform for freelancers and small enterprises.


Project Deliverables


  • Strategic brand discovery

  • Full redesign of web and mobile interfaces

  • Optimized landing page design

  • Reusable UI component library

  • Experimental design sprints for feature validation

Design Process


  • Brand Audit: Analyzed existing brand assets and conducted competitive benchmarking

  • Concept Development: Generated multiple hand-drawn sketches

  • Digital Production: Created vector illustrations in Adobe Illustrator

  • User Testing: Collected client and user feedback for refinement

  • Asset Delivery: Exported assets for responsive and print-safe formats


Outcome


The refreshed brand identity led to measurable growth in engagement metrics and broader brand visibility in local media.


Conclusion


Through a data-informed and iterative design approach, the final deliverable not only satisfied the client’s brief but contributed to their marketing success.