Vision Craft
Logo, User Interface
Framer
Awwwards
Objective
The goal was to develop a new brand illustration that truly speaks to the heart of the business and its audience.
About the Client
Framer, a dynamic fintech startup from Berlin, is reshaping financial management for freelancers, self-employed professionals, and small businesses.
Our Contribution
We joined forces with the client to:
Explore brand strategy through discovery sessions
Reimagine the user experience on web and mobile platforms
Deliver a conversion-focused landing page
Develop a modular UI kit for design scalability
Lead creative sprints to test new concepts
The Process
We started by immersing ourselves in the client's world — learning what made them unique and what their users care about. This informed our initial sketches, which became the foundation for the digital designs we crafted. After several iterations, we arrived at a design that the client felt proud of.
Results
The new identity led to an increase in social media interactions and website visitors. The logo was also picked up by multiple local outlets for its standout aesthetic.
Conclusion
Empathy, research, and collaboration paved the way for a visual identity that empowered the client’s growth and presence in a competitive market.
