Impact Edge
Font, User Interface
Framer
CSS Awards
Objective
To craft a brand illustration that reflects the company’s identity and resonates with its primary audience of SMEs and freelancers.
About the Client
Framer is a Berlin-based Series A startup building a leading financial platform tailored for small businesses, freelancers, and self-employed professionals.
Project Scope
Conducted brand discovery sessions
Redesigned web and mobile applications
Created a new, optimized landing page
Built a scalable, component-based UI kit
Ran product design sprints to test new features
The Process
We started by immersing ourselves in the client's world — learning what made them unique and what their users care about. This informed our initial sketches, which became the foundation for the digital designs we crafted. After several iterations, we arrived at a design that the client felt proud of.
Results
The new identity led to an increase in social media interactions and website visitors. The logo was also picked up by multiple local outlets for its standout aesthetic.
Conclusion
Empathy, research, and collaboration paved the way for a visual identity that empowered the client’s growth and presence in a competitive market.
