Creative Pulse
UI, UX, Development
Framer
CSS Awards
Objective
To craft a brand illustration that reflects the company’s identity and resonates with its primary audience of SMEs and freelancers.
About the Client
Framer is a Berlin-based Series A startup building a leading financial platform tailored for small businesses, freelancers, and self-employed professionals.
Project Scope
Conducted brand discovery sessions
Redesigned web and mobile applications
Created a new, optimized landing page
Built a scalable, component-based UI kit
Ran product design sprints to test new features
Creative Process
Research – Studied brand values, market positioning, and target users
Ideation – Created initial sketches exploring various visual styles
Digital Execution – Developed digital drafts using Adobe Illustrator
Feedback Loop – Revised the selected concept based on client input
Delivery – Provided final assets in multiple formats for all platforms
Results
The redesigned brand identity helped increase online engagement and was positively received by the community, earning features in local publications.
Conclusion
A structured and user-centered approach led to a final design that aligned with both client vision and audience expectations.
