Concept Forge
UI, UX, Development
Framer
CSS Awards
Objective
The goal was to develop a new brand illustration that truly speaks to the heart of the business and its audience.
About the Client
Framer, a dynamic fintech startup from Berlin, is reshaping financial management for freelancers, self-employed professionals, and small businesses.
Our Contribution
We joined forces with the client to:
Explore brand strategy through discovery sessions
Reimagine the user experience on web and mobile platforms
Deliver a conversion-focused landing page
Develop a modular UI kit for design scalability
Lead creative sprints to test new concepts
Design Process
Brand Audit: Analyzed existing brand assets and conducted competitive benchmarking
Concept Development: Generated multiple hand-drawn sketches
Digital Production: Created vector illustrations in Adobe Illustrator
User Testing: Collected client and user feedback for refinement
Asset Delivery: Exported assets for responsive and print-safe formats
Outcome
The refreshed brand identity led to measurable growth in engagement metrics and broader brand visibility in local media.
Conclusion
Through a data-informed and iterative design approach, the final deliverable not only satisfied the client’s brief but contributed to their marketing success.
